{"id":18067,"date":"2026-10-31T19:00:51","date_gmt":"2026-10-31T18:00:51","guid":{"rendered":"https:\/\/www.jahorinatravel.com\/?p=18067"},"modified":"2026-10-30T12:40:37","modified_gmt":"2026-10-30T11:40:37","slug":"kada-se-na-jahorinu-dolazilo-na-mjesec-dana-ljeto-1971-koje-danas-zvuci-nestvarno","status":"publish","type":"post","link":"https:\/\/www.jahorinatravel.com\/en\/kada-se-na-jahorinu-dolazilo-na-mjesec-dana-ljeto-1971-koje-danas-zvuci-nestvarno\/","title":{"rendered":"When People Came to Jahorina for a Month: The Summer of 1971 That Sounds Unreal Today"},"content":{"rendered":"<p>Today, a long weekend already counts as a proper holiday. But in July 1971, the average guest at the \u201cJahorina\u201d hotel stayed on the mountain for a full 31.2 days. What were summer holidays like back then, how much could they cost, and why was Jahorina considered an \u201cair spa\u201d?<\/p>\n<p>Imagine arriving on Jahorina at the beginning of July, unpacking your suitcases &#8211; and not thinking about going home until August.<\/p>\n<p>Not two nights. Not seven days. Not the standard ten days of annual leave. <strong>A whole month.<\/strong><\/p>\n<p>That is exactly what one of the most unusual statistics in the history of tourism on Jahorina looks like.<\/p>\n<p>According to preserved records, the average guest at the \u201cJahorina\u201d hotel in July 1971 stayed on the mountain for <strong>31.2 days<\/strong>. In August, the average was <strong>28.3 days<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Only 75 guests, but 2,345 overnight stays<\/h2>\n<p>The most interesting part of the story is hidden in the hotel \u201cJahorina\u201d tourist traffic table for 1971.<\/p>\n<p>In July, only <strong>75 visitors<\/strong> were recorded. But those 75 people accounted for as many as <strong>2,345 overnight stays<\/strong>. In August, there were <strong>85 guests and 2,412 overnight stays<\/strong>.<\/p>\n<p>So the average is not the result of a few unusually long stays that \u201cskewed the statistics\u201d. The entire structure of the summer season was different.<\/p>\n<p>June: an average of <strong>16.2 days<\/strong>. July: <strong>31.2 days<\/strong>. August: <strong>28.3 days<\/strong>. September: <strong>18.7 days<\/strong>.<\/p>\n<p>And then look at winter. In February 1971, the hotel had <strong>326 visitors<\/strong>, more than four times as many as in July, but the average guest stayed only <strong>four days<\/strong>.<\/p>\n<p>In other words, the winter guest came to ski. The summer guest came &#8211; to live on the mountain for a while.<\/p>\n<h2>A summer longer than winter<\/h2>\n<figure id=\"attachment_18069\" aria-describedby=\"caption-attachment-18069\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18069 size-full\" src=\"https:\/\/www.jahorinatravel.com\/wp-content\/uploads\/2026\/10\/jahorina-nekada.jpg\" alt=\"Jahorina in summer 1971\" width=\"1200\" height=\"675\" srcset=\"https:\/\/www.jahorinatravel.com\/wp-content\/uploads\/2026\/10\/jahorina-nekada.jpg 1200w, https:\/\/www.jahorinatravel.com\/wp-content\/uploads\/2026\/10\/jahorina-nekada-300x169.jpg 300w, https:\/\/www.jahorinatravel.com\/wp-content\/uploads\/2026\/10\/jahorina-nekada-1024x576.jpg 1024w, https:\/\/www.jahorinatravel.com\/wp-content\/uploads\/2026\/10\/jahorina-nekada-768x432.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-18069\" class=\"wp-caption-text\">Jahorina in summer 1971<\/figcaption><\/figure>\n<p>The data for 1971 reveal another curiosity.<\/p>\n<p>The summer season of the \u201cJahorina\u201d hotel lasted <strong>120 days<\/strong>, while the winter season lasted 80 days.<\/p>\n<p>For the summer, the records show an average occupancy rate of as much as <strong>106.1 percent<\/strong>, compared with 60 percent in winter. A figure above 100 percent most likely comes from the way available and extra beds were counted at the time.<\/p>\n<p>By 1973, the picture was even clearer: both the summer and the winter season lasted 120 days each, with occupancy of 70 percent in summer and 66 percent in winter.<\/p>\n<p>&nbsp;<\/p>\n<h2>But how much did a month-long holiday cost?<\/h2>\n<p>This brings us to the question that naturally comes to mind. If someone stayed for 31 days &#8211; who could afford it?<\/p>\n<p>We have not found a preserved price list for the \u201cJahorina\u201d hotel from the summer of 1971, and it would be wrong to claim that we know the exact price.<\/p>\n<p>But we do have very good data on holiday prices in Yugoslavia at the time. On 15 August 1971, the weekly magazine NIN wrote about the full-board prices offered by the Belgrade Workers\u2019 Holiday Association.<\/p>\n<p>The cheapest full board cost about <strong>36 dinars a day<\/strong>, the most expensive about <strong>80 dinars<\/strong>, and the average offer was around <strong>45 to 50 dinars per person per day<\/strong>.<\/p>\n<p>Other historical sources paint a similar picture. Full board in some commercial establishments could be found for around 55\u201360 dinars a day.<\/p>\n<p>So let us just do the math &#8211; not as the price of the \u201cJahorina\u201d hotel, but as an illustration of what a holiday was worth at the time.<\/p>\n<p>If full board cost 45 dinars:<\/p>\n<p><strong>31.2 \u00d7 45 = 1,404 dinars.<\/strong><\/p>\n<p>If it cost 50 dinars:<\/p>\n<p><strong>31.2 \u00d7 50 = 1,560 dinars.<\/strong><\/p>\n<p>The average monthly salary in Yugoslavia in 1971 was approximately <strong>1,563 dinars<\/strong>.<\/p>\n<p>In other words, a month of full board at the average price of the time could have cost roughly \u2014 <strong>one average monthly salary per person<\/strong>.<\/p>\n<figure id=\"attachment_18070\" aria-describedby=\"caption-attachment-18070\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18070\" src=\"https:\/\/www.jahorinatravel.com\/wp-content\/uploads\/2026\/10\/ekipa-na-jahorini.jpg\" alt=\"A group of friends on the terrace in front of the King Peter I the Liberator Lodge before the Second World War\" width=\"1200\" height=\"675\" srcset=\"https:\/\/www.jahorinatravel.com\/wp-content\/uploads\/2026\/10\/ekipa-na-jahorini.jpg 1200w, https:\/\/www.jahorinatravel.com\/wp-content\/uploads\/2026\/10\/ekipa-na-jahorini-300x169.jpg 300w, https:\/\/www.jahorinatravel.com\/wp-content\/uploads\/2026\/10\/ekipa-na-jahorini-1024x576.jpg 1024w, https:\/\/www.jahorinatravel.com\/wp-content\/uploads\/2026\/10\/ekipa-na-jahorini-768x432.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-18070\" class=\"wp-caption-text\">A group of friends on the terrace in front of the King Peter I the Liberator Lodge before the Second World War<\/figcaption><\/figure>\n<h2>\nIt wasn\u2019t exactly cheap<\/h2>\n<p>This changes the picture of the \u201cgood old days\u201d, when supposedly anyone could carelessly spend a month on holiday.<\/p>\n<p>They couldn\u2019t. In 1971, NIN wrote precisely about workers who could not afford a summer holiday.<\/p>\n<p>A two-week holiday costing roughly 650 dinars per person was already a serious expense, especially for a family.<\/p>\n<p>But there was an important detail in the system of the time: <strong>trade unions, companies and workers\u2019 collectives often subsidized holidays<\/strong>.<\/p>\n<p>There were workers\u2019 holiday homes, holiday allowances and arrangements in which the company covered part of the costs. In some examples from 1971, workers were reimbursed 50 or even 60 percent of the full-board price.<\/p>\n<p>That is why the price on the price list and the amount a worker actually paid were not always the same.<\/p>\n<p>And that is probably where part of the answer lies to the question of how such long stays were possible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, a long weekend already counts as a proper holiday. But in July 1971, the average guest at the \u201cJahorina\u201d hotel stayed on the mountain for a full 31.2 days. What were summer holidays like back then, how much could they cost, and why was Jahorina considered an \u201cair spa\u201d? Imagine arriving on Jahorina at [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[165],"tags":[313,315,316,314],"class_list":["post-18067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-istorija","tag-hotel-jahorina","tag-ljetovanje","tag-planina","tag-vazdusna-banja"],"_links":{"self":[{"href":"https:\/\/www.jahorinatravel.com\/en\/wp-json\/wp\/v2\/posts\/18067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jahorinatravel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jahorinatravel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jahorinatravel.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jahorinatravel.com\/en\/wp-json\/wp\/v2\/comments?post=18067"}],"version-history":[{"count":2,"href":"https:\/\/www.jahorinatravel.com\/en\/wp-json\/wp\/v2\/posts\/18067\/revisions"}],"predecessor-version":[{"id":18113,"href":"https:\/\/www.jahorinatravel.com\/en\/wp-json\/wp\/v2\/posts\/18067\/revisions\/18113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jahorinatravel.com\/en\/wp-json\/wp\/v2\/media\/18068"}],"wp:attachment":[{"href":"https:\/\/www.jahorinatravel.com\/en\/wp-json\/wp\/v2\/media?parent=18067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jahorinatravel.com\/en\/wp-json\/wp\/v2\/categories?post=18067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jahorinatravel.com\/en\/wp-json\/wp\/v2\/tags?post=18067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}